The Challenge of Workplace Culture Change

Your Culture is your true “Brand”. The idea of changing workplace culture may sound simple to someone who’s never been faced with the task before. But as anyone with experience knows, it’s a massive challenge. You can’t trade in an existing culture like you would a used car. Workplace culture change can be a complex puzzle with many puzzle pieces. So where do you start, and how can we help?

We work with you to assess the problem, implement strategies to address gaps, and position your organization for recovery. Strategies could include success profiles to make sure you are hiring the right people, onboarding processes to ensure your new hires get off to a great start and can contribute to business value quickly, employee development, performance management processes that are effective and not just “an annual exercise”, appropriate rewards and recognition incentives, and succession planning to protect business continuity.

Next, we can help you develop an organization that is aligned with the culture you envision. Of course, at the heart of good organizational development is the deep connection between the best business processes and structures on the one hand, and the people working within the organization on the other.

Your People are the “Heart” of your organization, and we can help you create a “Healthy Heart” through the development of your Employees, Teams, and of course…your Organization!


We provide a variety of effective methods for developing your employees, including:

The R.I.G.H.T Process – Our innovative approach to blended learning.

Results Driven

We utilize a holistic approach that delivers results…guaranteed!


We work closely with our learners and their stakeholders to provide performance-based coaching that transforms behaviors!


We collaborate with the learner and learner’s manager to establish metrics-driven goals prior, during, and post the process!

Hybrid Learning

Our process blends online learning with live personalized coaching sessions, assessments, and practical “Results Plans” that guarantee your ROI.


We deliver a Leadership Improvement Process in a “Just-In-Time manner, that aligns with the learner’s schedule!

On-Site Organization Development

      • Personalized Coaching
      • Customized content to meet your specific development needs
      • Branded with your logo and message
      • Scheduled to accommodate your organization’s work schedule
      • Priced to deliver the most cost-effective solution for your business

Public Workshops In Areas Such As:

      • Leadership Fundamentals
      • Leading Change
      • Leadership for Senior Leaders
      • Professional Presentation Skills
      • Process Improvement/LEAN
      • Behavioral Based Interviewing
      • Professional Selling Skills
      • Managing Performance

“Jeff is a great instructor!”

“Jeff is a great instructor! He knows leadership and uses a very reflective style of teaching. I highly recommend him!”

Greenville SC LDS Workshop

“Jeff is succinct, non-judgmental, and solution-oriented”

“Homestead Hospice has experienced rapid growth over the past 2 years, and to support this growing employee base we needed additional Human Resources support. Parsons and Associates came into Homestead and conducted a full evaluation of our management structure, employee documentation and existing department processes. With Jeff’s recommendations we expect to be able to continue our growth track and stay compliant in such a highly regulated industry.

Secondly, Jeff’s coaching and guidance to our management team regarding challenging employee performance issues has been invaluable. Not only have we improved our company documentation, but with Jeff’s guidance we are better equipped to proactively deal with future employee relations matters. Jeff is succinct, non-judgmental, and solution-oriented.

I’m pleased to endorse Parsons and Associates, and if you would like to further discuss our experience with Jeff Parsons please contact me at ….”

VP Business Development
Homestead Hospice, Atlanta, GA

Energetic and Excellent

Jeff is energetic and is excellent in facilitating group interactive dynamics insuring focus and accomplishments from the group. Jeff is additionally highly qualified in Human Resources in a leadership role.

Frank Baker

“Immediate results and improvement. I highly recommend Parsons & Associates!”

Jeff worked with our manufacturing plant leadership team to assess performance gaps and development needs, then he worked with us to create a development plan that brought immediate results and improvement. I highly recommend Parsons & Associates!

Plant Manager
ISO Poly, SC

“He has a broad knowledge of human resources and has applied it successfully to a variety of challenging issues.” 

“I have personally worked very closely with Jeff on several sensitive projects. I have always found him to be thorough, professional, and completely dedicated to any task he undertakes. He is accessible and always open to new ideas, which sets him apart from others in his field. He has a broad knowledge of human resources and has applied it successfully to a variety of challenging issues.”

Ron Grant
Meridian Resources, Greenville, SC

“Our company has worked with Jeff for over 3 years. He is highly recommended.”

“As Plant Manager, I wanted to increase the leadership effectiveness of my supervisors and managers, so I attended one of Jeff’s workshops and brought 2 of my supervisors with me. I was so impressed, I asked Jeff to deliver the same training to all of our leaders, including our corporate leaders. He delivered exceptional training onsite and according to our operations schedules. The training was so successful, he has also delivered the same training at 2 of our other plants. “Our company has worked with Jeff for over 3 years. He is highly recommended.”

Plant Manager

Jeff provided valuable guidance that allowed me to effectively negotiate

During my career at Fiberweb, Jeff provided valuable guidance that allowed me to effectively negotiate sometimes challenging roles and tasks. His coaching enabled me to develop relationships and critical paths contributing to my success. Jeff is a seasoned professional that I recommend highly.

Scott Kinderman

“Sense of urgency while maintaining strict confidentiality”

“I respect Jeff as a talented and versatile HR / OD professional that can propel an organization’s culture forward while managing constraints and conflicting objectives. He is always approachable and willing to help resolve any human capital issue with a sense of urgency while maintaining strict confidentiality. I highly recommend Jeff.”

Michael Craig
Bridgestone Tire, Nashville, TN

Vast Knowledge of the Manufacturing Industry

I’ve had the pleasure of assisting Jeff in filling a variety of positions for the past 5 years. Jeff’s vast knowledge of the manufacturing industry, along with his keen insight of his internal clients, made working with him one the best client relationships I’ve ever had. Jeff collaborates all through the hiring process, which allowed us to work as a team to identify and secure the best talent for his client. Jeff has mastered the art of “soft skills” and approaches challenging conversations with ease. He has the ability to be tough when necessary and bend when it’s in the best interest of the parties involved. I hope that we will continue to partner together for many more years to come!

Shelley VanClief

First Class HR Professional

I am pleased to recommend Jeff. I believe Jeff to be a first class HR professional and a pleasure to work with and for. We worked with Jeff and his company to provide executive education to his managers from many countries. Jeff allowed us to be successful and more importantly has considered and acted to make the participants of the program and his company be successful. He really understands organizational development and learning as a vehicle for profound change and ensures that the structures he puts in place are there to create resonance between all of the parts to enable that change. I know he has fulfilled many activities in his HR career and in my experience has done them with; thought, consideration for those with whom he has worked, a great sense of humor and with an eye to innovative practices, resulting in success. I have no hesitation in making this recommendation.

Ray Smith